The Air Jordan 3 “Mocha” is one of the original colorways of Jordan Brand’s legendary third model. While the unique colorway has grown to become one of the most coveted of the 3’s, it has not always been that way. In fact, the color was widely considered a flop when it first debuted. Pairs sat on shelves for months in 1988 and 1989, as the understated brown look was too plain for consumers who had become used to Chicago Bulls colors on Jordan shoes. Soon, Jordan Brand had moved past the 3 and begun work on the 4. As the third entry moved out of production, colors became harder and harder to acquire. By the time the last few pairs of the “Mocha” Jordan 3 were disappearing from shelves, consumer opinion had mysteriously turned around. Now, the Mocha 3’s are some of the most sought-after pairs out there, despite how feel are on the market today.
Look for the Air Jordan 3 Retro “Mocha” to be released at sole4souls.com . 100% ORIGINAL.
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